Redline magazine competition winners

Monday, June 27, 2011

Congratulations to our issue 11 competition winners. We hope you are enjoying your prizes!

Don't worry if you didn't win, we have some great competitions coming up in issue 12 of redline magazine and you can enter them here at redline online.

Issue 12 is due out at the end of July so if you would like to receive a copy in the post, simply subscribe.

Good luck!

It’s redspecial time again

Monday, June 20, 2011

Here’s another redspecial, exclusively available to redline readers, that’s bound to be useful to any of you who regularly send parcels.

This week we’re delighted to offer you an exclusive additional 5% discount on our already discounted ParcelPost Fast Postage Included Bags which means only redline readers can get 15% off RRP.

These bags are great for sending parcels when you want them to get to their destination quickly.* They can be used to send parcels to any street, rural, PO Box or Private Bay address in New Zealand.

Bags come in packs of 10, with the option of bubble or flat and in two different sizes:
There is no thickness restriction so you just fill the bag and as long as it weighs 1.5kg or less it’s good to go.

To take advantage of this exclusive offer simply buy ParcelPost Fast Postage Included Bags online and make sure you enter the code REDLINEFAST in the Coupon code box (in your shopping cart). This offer is available for one week only - so make sure you order by midnight on Sunday 26th June!

* Please bear in mind that events like the ash cloud from Chile's volcano may cause delays in delivery. You can check out updates on affected services at

The power of the Thank You card

Thursday, June 9, 2011

We recently ran a blog about Holly Cartmell from ‘So You’ hairdressing who sends hand-written appointment reminders and vouchers to her clients.

It seems that Holly is bang on trend here – check out this article from about a customer’s experience with Brooke Brothers in the US and how much a hand written thank you note has made his whole experience worth talking about (you’ll have to ignore the misspelling of stationery!!!). It’s this sort of recommendation that you just can’t pay for and the sort of thing that makes you stand out from your competition.

Why don’t you try it and see if it makes a difference to your business? It doesn’t have to be hard – just give it a go for a week - have a bunch of cards and a box of stamps in your drawer and send one out to each customer who buys from you – you don’t have to write much as you can see from the shopify example, but you can be sure it will make a big impression.

There are lots of great cool stationery stores here in NZ – check out and for starters. And once you’re in the swing of it, why not go one step further and get your own personalised stamps designed – see what you can do here.

If this is something you’re already doing we’d love to see examples, and to hear about the feedback you get from your customers.