Many companies only ‘play to win’ when times are good. When things get tough they ‘play not to lose’, but treading water in a recession isn’t usually good enough and businesses can go under.Playing to win means you have to be bold, confident and positive. Here’s how:
- view the current financial climate as a time of opportunity,
- be pro-active, take a bit of risk,
- keep an eye on your competitors and make sure your company shines out,
- polish up your product offerings,
- ‘wow’ your customers with your attitude, your understanding of their needs and your service,
- keep your staff upbeat and motivated,
- keep up the momentum and continue to do everything you can to make your business grow.
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