Don’t deliberate – just do it

Monday, May 9, 2011

This is the message from Campbell Brown, Marketing Director of direct deal site GrabOne.

GrabOne launched in an economic downturn, they were sure it was going to work – and never imagined it would be such an overnight success.

The GrabOne site offers daily experience deals at discounted prices. Every day, from midnight, subscribers can view a selection of new experiences, services and sometimes products – such as nights away, events, gym memberships, dinner out – all well below their normal retail price.

It’s based on a ‘buy together, save together’ philosophy whereby the deals will only go ahead once there are a minimum number of people who want to buy.

Campbell says, “GrabOne is all about doing and not deliberating. It’s a place where consumers are prompted to try something new at a great promotional price. Customers are crying out for affordable experiences and services and businesses are crying out for new customers. We’re bringing the two together.”

Doing and not deliberating is also the work ethos of the company. They’re an upbeat bunch. They love what they do and the vibe in the office is just amazing, according to Campbell.

Led by entrepreneur, Shane Bradley, GrabOne was launched just eight months ago with a start up crew of five. The company now employs 54 and is enjoying a healthy market share.

“The success has been phenomenal,” says Campbell. “It’s been a crazy ride. And there’s more to come not only in New Zealand but in the Australian market also, which has already seen us launch in Brisbane, and we'll soon be rolling out to five other cities.”

GrabOne, together with New Zealand Post, is offering redline readers a chance to win* some GrabOne credit.

If you’d like to bolster the credit of your GrabOne account to the tune of $200, simply post ‘I saw @Grab_One in the latest issue of @nzpostredline’ on Twitter and you’ll go into the draw.