You may remember, from your redline magazine, that profit doesn't come from sales, it comes from customers. And selling more to existing customers is easier (and cheaper) than finding and selling to new ones.
There are a number of ways to do this and you don't have to pick just one communication channel. Often using more than one channel will allow the advantages of one to compensate for the disadvantages of the other. Plus, by mixing your methods you can reach different target audiences within your market.
3 News reported at the weekend that more independent businesses are venturing into 'social media' to build relationships with customers. Social media is everywhere and no doubt you've heard of Facebook and Twitter, you may even use it at home - or your kids do. But how does it help your business and should it replace or compliment other advertising media?
Take it from us, direct mail and online can work well together - redline magazine and redline online (a social media tool) compliment each other perfectly and given their success we couldn't imagine one without the other.
In issue 8 of redline magazine we will be giving you some tips to get you started, to help you understand and decide if social media is for you. But, to help us keep it relevant, let us know what your social media questions are, tell us if your business has tried to use it and what response you've had.