Direct mail letter toolkit

Wednesday, January 20, 2010

We’ve put together three examples of how you can connect with your customers by mail.

Take a look at our letters, adapt them to your business and use them for your next customer mail-out.

Saying thank you

It’s always nice to say thank you and this kind of ‘getting in touch’ with customers rewards loyalty, keeps your business top of mind and encourages repeat business. So:

  • Send a card or a letter.
  • Keep it short but sincere.
  • Be personal but not over familiar.
  • Thank customers for their business.
  • Encourage customers to come back – make a special offer or just remind them of all the good reasons why they chose to do business with you.

Boosting sales from existing customers

If you want to boost sales there’s no better way than to sell to existing customers. Use your customer database to get in touch with everyone who has purchased from you:

  • Send a letter, offer card or leaflet, or invitation.
  • Encourage repeat business with a special customer-only offer and/or event – a sale preview, special seasonal discounts, limited time giveaways or add-ons, a new product launch or a friend-get-friend offer.
  • Make sure you are clear about when any special offers or promotions end. But don’t forget that some of your customers might be away – so while you want everyone to act quickly, allow an extension if you can to those on holiday.
  • Don’t focus only on price – remind customers of all the good reasons why they have done business with you.

Introducing your business to new customers

Using direct mail is a great way to find new customers, boost sales and get people talking about your business. Introduce your business:

  • Send a letter, offer card or leaflet, or invitation.
  • Emphasise all the good reasons why readers should choose you. Tell them about the value, service and quality your business offers – these are usually more important to people than price, and are the characteristics that build loyalty.
  • Invite potential customers into your store with a special new customer offer and/or event – buy one get one free offers, a sale preview, a new product launch, special seasonal discounts or limited time giveaways and add-ons.
  • Make sure you are clear about when any special offers or promotions end. But don’t forget that some of your new customers might be away – so be flexible.

Is there a template not featured in our resource list that could help your business? Comment here and let us know how we can help.