An excellent channel to find new customers is through other businesses.

  • Identify non-competing businesses that have the types of customers you want.
  • Then, set up a win-win situation.
  • Offer to cooperate with them – they talk to your customers and you talk to theirs.

Do this via:

  • Free rides – brochures and offers included in each other’s mailings.
  • Special mailings – mailings to each other’s customers with introductory offers.
  • Brochures or incentive coupons – posted out or distributed at point of sale.
  • Package inserts.
  • Joint promotions and events.

Make sure that whatever you agree to is a win for your customers too, and adds genuine value for them.

Have you done this? Comment and let us know how it worked for your business.