HELL-o again

Thursday, August 26, 2010

I've been reading your comments while I’ve been away and I’m really excited to be back and joining the conversation again.

I had no doubt that you would all be busy but playing catch up on my first day left me grabbing the phone and dialling for pizza! Lucky because HELL inadvertently delivered my first blog idea with my order!

HELL is running a clever promotion using a combination of a printed flyer and an eye-catching competition to direct their audience to their website.

What's great about the HELL promotion (besides the timely chance of winning free pizza for a year!) was the classic simplicity of it. I was targeted as an existing customer with a printed direct mail piece that pushed me to their website with a relevant incentive. Once there, I was pointed to their interactive video promo on YouTube.

I was on their website and YouTube page for ages and while I was there I saw all the other cool stuff that they are offering, and noticed that they have a Facebook page and a Twitter account too. Plus everything about the video reinforced the company's values of being fun and kind of wicked!

It just goes to show that a simple flyer to the right person can work to reinforce your business values, push traffic to your site and help update customers on your services. Without the flyer I wouldn't have visited their site that night or maybe anytime soon. This approach could be right for your business - we've said something similar before.

It seems I'm not the only one to appreciate the good job HELL did on this promotion, their customer comments speak for themselves, great feedback for HELL for future promotions.

Next Tuesday (free delivery!) I'll be ordering some of their new churros with my pizza. I can see a lot of pizza in my life over the next few weeks as I get back into the swing of things!